aka wine geek specializes in the professional presentation of wine, beer, sake, spirits and non-alcohol beverage education for the trade, consumers, press and the media.
Most importantly, we make tasting and learning fun!
Our goal is to empower members of the trade and consumers alike to make their own decisions and trust their palates.
The company is based on Steven Olsonís standing as being one of Americaís foremost experts and most sought-after lecturers in the business.
aka winegeek is more than Steve Olson. It is a network of employees and contracted consultants, including several speakers and sommeliers, bartenders and servers throughout the US, that collaborate to make his vision happen.
The company acts as a liaison between all strata of the industry, serving in an educational and advisory capacity between producer, importer, distributor, sales force, restaurateur, retailer, management, servers, and all others involved in the presentation and sales of beverages, creating the opportunity for successful interface with the consumer.
March 09, 2017 - March 12, 2017
Steve returns to Aspen for the Apres Ski Cocktail Classic in March. There will be lots of opportunities to warm up after turns on the slopes with Steve, including his seminars. Stay tuned for all the details.
March 22, 2017
Steve Olson will return to Cornell University‚Äôs School of Hospitality to lead a lecture for the Spring semester on Spanish wines.
March 29, 2017
Join Dale DeGroff, Doug Frost, Steve Olson, F. Paul Pacult, Andy Seymour and David Wondrich in Milwaukee for BarSmarts LIVE! for a full day of training, education and certification from Pernod Ricard USA and BAR LLC.
Making People Happy
Let's talk about our customers for just a minute, shall we? Maybe more important, let's talk about how we have been treating our guests lately. Yes, I said guests...that's right,...more
It is no secret that I am a fan of Spanish wines, as I have now been preaching the gospel for over 20 years. I have nurtured a love affair...more
Some tips and theories for your own restaurant or bar
The day has finally come. You have been planning and preparing for days, weeks, months for the opening of your new place. You have tried to completely prepare for every...more