aka wine geek specializes in the professional presentation of wine, beer, sake, spirits and non-alcohol beverage education for the trade, consumers, press and the media.
Most importantly, we make tasting and learning fun!
Our goal is to empower members of the trade and consumers alike to make their own decisions and trust their palates.
The company is based on Steven Olsonís standing as being one of Americaís foremost experts and most sought-after lecturers in the business.
aka winegeek is more than Steve Olson. It is a network of employees and contracted consultants, including several speakers and sommeliers, bartenders and servers throughout the US, that collaborate to make his vision happen.
The company acts as a liaison between all strata of the industry, serving in an educational and advisory capacity between producer, importer, distributor, sales force, restaurateur, retailer, management, servers, and all others involved in the presentation and sales of beverages, creating the opportunity for successful interface with the consumer.
July 15, 2015 - July 19, 2015
The wine geek team will be headed to New Orleans for Tales of the Cocktail where they will be hosting some do-not-miss events, including throwing the weeks biggest party, the Bar Fight Club. You're not going to want to miss this.
August 28, 2015 - September 05, 2015
Steve heads to Cape Town, South Africa, to judge the 2015 Diageo World Class Global Finals! World Class is a yearlong cocktail education program, and the finals are going to be one hell of a battle...
September 17, 2015 - September 27, 2015
Steve will lead two exclusive groups of trade to travel throughout North Greece and visit some of the most remarkable wineries they have ever visited (or even heard of!), all the while drinking amazing wine and eating delicious food.
Making People Happy
Let's talk about our customers for just a minute, shall we? Maybe more important, let's talk about how we have been treating our guests lately. Yes, I said guests...that's right,...more
It is no secret that I am a fan of Spanish wines, as I have now been preaching the gospel for over 20 years. I have nurtured a love affair...more
Some tips and theories for your own restaurant or bar
The day has finally come. You have been planning and preparing for days, weeks, months for the opening of your new place. You have tried to completely prepare for every...more