aka wine geek specializes in the professional presentation of wine, beer, sake, spirits and non-alcohol beverage education for the trade, consumers, press and the media.
Most importantly, we make tasting and learning fun!
Our goal is to empower members of the trade and consumers alike to make their own decisions and trust their palates.
The company is based on Steven Olsonís standing as being one of Americaís foremost experts and most sought-after lecturers in the business.
aka winegeek is more than Steve Olson. It is a network of employees and contracted consultants, including several speakers and sommeliers, bartenders and servers throughout the US, that collaborate to make his vision happen.
The company acts as a liaison between all strata of the industry, serving in an educational and advisory capacity between producer, importer, distributor, sales force, restaurateur, retailer, management, servers, and all others involved in the presentation and sales of beverages, creating the opportunity for successful interface with the consumer.
March 10, 2014 - March 14, 2014
Steve will sit on the highly esteemed panel of judges in the 5th Ultimate Spirits Challenge. The USC is part of the Ultimate Beverage Challenge whose primary goal is to generate a new platinum standard of trustworthiness, integrity, reliability, and, most important, meaningful and relevant results to international beverage competitions in order to recognize the highest degree of product quality. The Ultimate Spirits Challenge seeks systemically cull from the pack and reward those distilled beverages which in the collective and numerically arrived at opinion of the judges standout in their respective categories, showing uncommon quality.
March 13, 2014 - March 16, 2014
Steve heads to Aspen for the Apres Ski Cocktail Classic in March. There will be lots of opportunities to warm up after turns on the slopes with Steve, including his seminars "Amer, Amari, Amargo and Amor" and "The Gin Renaissance."
March 19, 2014
Steve will return for his twice annual Spanish wine lecture at Cornell University's Beverage Management Center.
Matching Spirits and Cocktails With Food - June 13, 2008
One of the most exciting trends in restaurants and bars today is the concept of matching spirits and cocktails with food. Not just bar snacks, but actually pairing a drink...more
Food Friendly Beverage Programs - June 13, 2008
Why do people dine out? We go out to dine because we want to experience food that we cannot cook at home. Of course, we also want to be served....more
Wines from Spain with Japanese Cuisine...? - June 13, 2008
The country of Spain is a study in diversity: a colorful tapestry of cultures, peoples, and cuisines. Just as diverse, are the wines made there, from the geography, topography, microclimates,...more