aka wine geek specializes in the professional presentation of wine, beer, sake, spirits and non-alcohol beverage education for the trade, consumers, press and the media.
Most importantly, we make tasting and learning fun!
Our goal is to empower members of the trade and consumers alike to make their own decisions and trust their palates.
The company is based on Steven Olsonís standing as being one of Americaís foremost experts and most sought-after lecturers in the business.
aka winegeek is more than Steve Olson. It is a network of employees and contracted consultants, including several speakers and sommeliers, bartenders and servers throughout the US, that collaborate to make his vision happen.
The company acts as a liaison between all strata of the industry, serving in an educational and advisory capacity between producer, importer, distributor, sales force, restaurateur, retailer, management, servers, and all others involved in the presentation and sales of beverages, creating the opportunity for successful interface with the consumer.
July 20, 2016 - July 24, 2016
The wine geek team will be headed to New Orleans for Tales of the Cocktail where they will be hosting some do-not-miss events. Stay tuned for details.
October 03, 2016
The Sherry Cocktail Competition will take place on October 3rd at Clover Club in Brooklyn. Come and cheer on your favorite finalist and see who is crowned the Best Sherry Cocktail of 2016! Remember: an all expenses paid trip to Jerez, Spain and a scholarship to Beverage Alcohol Resource 5-Day Program are at stake!
October 05, 2016
The Great Match: Wine Food Design, a Spanish walk-around tasting tour, will return to New York City. Amid the walk-around tasting featuring wines from every region in Spain and food by local chefs, Sherry will have a table, which is open to members of the trade, press, and consumers, and will pour a wide array of Sherry wines.
Making People Happy
Let's talk about our customers for just a minute, shall we? Maybe more important, let's talk about how we have been treating our guests lately. Yes, I said guests...that's right,...more
It is no secret that I am a fan of Spanish wines, as I have now been preaching the gospel for over 20 years. I have nurtured a love affair...more
Some tips and theories for your own restaurant or bar
The day has finally come. You have been planning and preparing for days, weeks, months for the opening of your new place. You have tried to completely prepare for every...more