aka wine geek specializes in the professional presentation of wine, beer, sake, spirits and non-alcohol beverage education for the trade, consumers, press and the media.
Most importantly, we make tasting and learning fun!
Our goal is to empower members of the trade and consumers alike to make their own decisions and trust their palates.
The company is based on Steven Olsonís standing as being one of Americaís foremost experts and most sought-after lecturers in the business.
aka winegeek is more than Steve Olson. It is a network of employees and contracted consultants, including several speakers and sommeliers, bartenders and servers throughout the US, that collaborate to make his vision happen.
The company acts as a liaison between all strata of the industry, serving in an educational and advisory capacity between producer, importer, distributor, sales force, restaurateur, retailer, management, servers, and all others involved in the presentation and sales of beverages, creating the opportunity for successful interface with the consumer.
September 29, 2014 - October 03, 2014
BAR (Beverage Alcohol Resource) will return to the Astor Center in NYC to hold its 5-day Intermediate Certificate Program. BAR is an independent organization whose program instructs attendees not only about the details and techniques necessary to be a competent maker of mixed drinks, but likewise about the pedigree and use of all the fine distilled spirits that act as the base spirits for cocktails. BARs mission is to educate, guide, and propagate the healthy, enlightened, and responsible use of beverage alcohol products. The school is in a unique position to create and teach a series of courses that will not just train, but actually educate those who take them, be they service industry professionals, members of the media, or curious consumers.
October 06, 2014
The Sherry Cocktail Competition will take place on October 6th at Clover Club in Brooklyn. Come and cheer on your favorite finalist and see who is crowned the Best Sherry Cocktail of 2014! Remember: an all expenses paid trip to Jerez, Spain and a full scholarship to Beverage Alcohol Resource 5-Day Program are at stake!
October 07, 2014 - October 10, 2014
Cesar Saldana, the director of the Consejo Regulador of the DO Jerez-Xeres-Sherry y Manzanilla de Sanlucar de Barrameda in Jerez, Spain will be visiting New York and Boston. He will conduct amazing, highly technical, and in-depth tastings of remarkable Sherry wines, demonstrating the influence of flor and the solera system on the unique biological and oxidative evolutionary aging processes of the wines of Jerez, creating their unparalleled ability to compliment food. Cesar rarely conducts seminars of this depth and breadth outside of Spain, and we certainly would not want you to miss him in NYC on the 7th and Boston on the 10th.
Matching Spirits and Cocktails With Food - June 13, 2008
One of the most exciting trends in restaurants and bars today is the concept of matching spirits and cocktails with food. Not just bar snacks, but actually pairing a drink...more
Food Friendly Beverage Programs - June 13, 2008
Why do people dine out? We go out to dine because we want to experience food that we cannot cook at home. Of course, we also want to be served....more
Wines from Spain with Japanese Cuisine...? - June 13, 2008
The country of Spain is a study in diversity: a colorful tapestry of cultures, peoples, and cuisines. Just as diverse, are the wines made there, from the geography, topography, microclimates,...more